Background
Zac Bragg is the Founder of ClarityPath AI Consulting and the systems architect behind Clarity OS.
Over a 20+ year career at AT&T, Zac rose from frontline sales to regional leadership, leading large-scale technology modernization and deployment programs across thousands of retail locations. Operating out of AT&T's Atlanta headquarters, he worked at the intersection of executive strategy and frontline execution, translating complex enterprise initiatives into systems that functioned reliably in the field.
His work included leading region enterprise-wide Salesforce and Microsoft Teams deployments supporting hundreds of locations and cross-functional teams.
That experience shaped his approach to AI: infrastructure first, execution over theory.
At ClarityPath, Zac helps small and mid-sized operators, SaaS builders, and growth-stage companies implement AI and technical systems in ways that are practical, secure, and operationally sustainable. Clarity OS is designed as a privacy-forward, trust-centered system that reduces operational chaos instead of adding to it.
Zac currently lives in rural Tennessee, where he prioritizes family, community, and building digitally at his desk or hands-on in his workshop. He builds companies the same way he builds systems: deliberately, ethically, and for the long term.
Credentials & experience
Enterprise leadership
- • 20+ years at AT&T (Fortune 50)
- • Led modernization programs across 2,500+ retail locations
- • Directed retail automation across 280 stores spanning 10 states
- • Orchestrated Salesforce CRM rollout across 400+ stores achieving 90% adoption in 6 months
- • Launched Microsoft Teams enterprise rollout supporting hundreds of locations and regional leadership
- • Led East Region automated kiosk deployment across ~1,200 locations
- • Led executive war rooms with 100% escalation resolution
- • AT&T Service Excellence Award recipient (Salesforce deployment leadership) and 2× consecutive AT&T Summit Award winner
Certifications
- • Certified ScrumMaster (CSM)
- • SAFe 6 Agilist
- • Scrum Better with Kanban
- • PMP, exam scheduled June 2026
Core expertise
- • Enterprise technology rollouts
- • AI implementation & enablement
- • CRM & POS modernization
- • Operational stabilization & adoption
- • Change management & field readiness
- • Cross-functional & vendor leadership
- • Executive communication & risk management